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  • Authors: Li, Yan; Hean Tat, Keh; Kyle B., Murray;  Advisor: -;  Co-Author: - (2023)

    Building on prior work examining discrete emotions and consumer behavior, the present research proposes that consumers are more likely to engage in the target sustainable behavior when marketers use an emotional appeal that matches the brand’s expressed values or one that is congruent with consumers’ value priority. In particular, we focus on two contrasting positive emotions—pride and awe. We show that the effectiveness of pride and awe appeals depends on the corresponding human values. Specifically, pride increases sustainable behavior and intentions when the self-enhancement value is prioritized; and awe increases sustainable behavior and intentions when the self-transcendence value is prioritized. Importantly, this interaction can be explained by enhanced self-efficacy.

  • Authors: Ma, Xidong; Zhang, Yukun; Li, Yan;  Advisor: -;  Co-Author: - (2023)

    s the material product of socialist construction activities, the socialist built heritage (SBH) represents socialist-era achievements and has unique cultural value. However, political controversy and inadequate conservation awareness have produced an unprecedented crisis. The aim of this study was to draw worldwide attention to the value of SBH to promote future conservation. Taking the socialist country of China as a representative example, the spatial distribution and spatial–temporal evolution of SBH during the Socialist Revolution and Construction Period (1949–1978) were explored using GIS analysis tools from typological and holistic perspectives. A geographic detector was also applied to reveal the driving factors that affected the distribution. The results indicate that (1) fr...