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This article examines the influence of the life context on entrepreneurial passion (EP) and performance. Drawing on the person–environment fit theory, we developed a model showing how the life context fit affects EP in the domains of founding, inventing, and developing and how this translates into performance. Using partial least squares structural equation modeling, we tested our hypotheses using a sample of 406 entrepreneurs from the cultural and creative industries. Due to the presence of unobserved heterogeneity in the overall sample, we conducted prediction-oriented segmentation, which revealed four segments in which life contexts exhibit not only positive but also adverse effects on EP. Our results showed that, in contrast to the extant literature, EP generates its overall eff... |