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The apparel industry and above all the business model on which it relies (fast fashion) are recognized as the source of marked environmental impacts. An alternative business model such as one of those promoted by the circular economy could be the solution to improve resource productivity and value creation, without damaging the environment. The rental model, or more in general the product-as-a-service, is often linked to multiple benefits such as reduction in environmental impact, increase in competitiveness and user value. However, to be sure of the environmental sustainability of this model, it is necessary to conduct an objective assessment of its application to the context of the apparel industry. |
