Browsing by Author Thomas E. Jones
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The rapid post-millennial internationalisation of Japan’s tourism sector and the influx of international visi-tors have quickly increased visitor motivations’ heterogeneity, thereby posing challenges for management. Given the lack of prior research, we aimed to identify nature-based tourism (NBT) push-factor motivation domains of visitors in a Japanese national park and segment domestic and international visitors based on their motivations, demographics and trip profiles. Primary data collection of 137 responses took place in November 2019 through an on-site self-admin-istered questionnaire. From 11 push-factor statements, the principal component analysis yielded a four-factor solutio... |
