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    • Digital entrepreneurial acceptance: an examination of technology acceptance model and do-it-yourself behavior
    Authors: Muhammad, Ilyas; Arif ud, din; Muhammad, Haleem;  Advisor: -;  Co-Author: - (2023)

    The study extended the existing literature on digital entrepreneurship, do-it-yourself and technology acceptance models with the help of empirical data. It further aimed to identify the factors associated with the e-entrepreneurial acceptance by examining the integration of do-it-yourself and technology acceptance models. A data sample consisting of 200 questionnaires were collected from small–medium enterprise using the digital platforms for their business activities. Structural equation modeling was applied for testing the association of the models. A robust theoretical framework adopted to validate to use digital entrepreneurship as a standalone or along with the traditional entrepreneurial. The study was only limited to the small–medium enterprises working in the context of Paki...