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    • Proceedings of the 7th International Conference on Business and Finance
    Authors: Mamorena, Matsoso; Michael, Twum-Darko;  Advisor: -;  Co-Author: - (2015)

    Theme: ‘Creating futures: Sustainable economies?’ Purpose: To share continuous and collaborative research outputs that review existing strategies and to propose mechanisms for the likely achievement of a sustainable economy that is unique but inclusive to different entities in the world. Target audience: This year’s 7th International Conference on Business and Finance (ICBF) continues its tradition of being the premier forum for presentation of research results and experience reports on contemporary issues of finance, accounting, entrepreneurship, business innovation, big data, e-Government, public management, development economics and information systems, including models, systems, applications, and theory. Editorial Policy: All papers were refereed by a double blind reviewing proc...
    • Marketing Management and Communications in the Public Sector
    Authors: Martial, Pasquier,; Jean-Patrick, Villeneuve;  Advisor: -;  Co-Author: - (2018)

    Public management and marketing, marketing and Public marketing, basic marketing concept, marketing information research, marketing strategy, marketing instruments, Public communications - an introduction, communications models and strategies, communications instruments, communications control, crisis communications.