Item Infomation


Title: 
Marketing Management and Communications in the Public Sector
Authors: 
Martial, Pasquier,
Jean-Patrick, Villeneuve
Issue Date: 
2018
Publisher: 
Routledge
Abstract: 
Public management and marketing, marketing and Public marketing, basic marketing concept, marketing information research, marketing strategy, marketing instruments, Public communications - an introduction, communications models and strategies, communications instruments, communications control, crisis communications.
Description: 
License: CC BY-NC-ND
URI: 
https://dlib.phenikaa-uni.edu.vn/handle/PNK/6527
https://directory.doabooks.org/handle/20.500.12854/63677
ISBN: 
9781315622309
Appears in Collections
OER - Kinh tế và Quản lý
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