Item Infomation
Title: | Marketing Management and Communications in the Public Sector |
Authors: | Martial, Pasquier, Jean-Patrick, Villeneuve |
Issue Date: | 2018 |
Publisher: | Routledge |
Abstract: | Public management and marketing, marketing and Public marketing, basic marketing concept, marketing information research, marketing strategy, marketing instruments, Public communications - an introduction, communications models and strategies, communications instruments, communications control, crisis communications. |
Description: | License: CC BY-NC-ND |
URI: | https://dlib.phenikaa-uni.edu.vn/handle/PNK/6527 https://directory.doabooks.org/handle/20.500.12854/63677 |
ISBN: | 9781315622309 |
Appears in Collections | OER - Kinh tế và Quản lý |
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