Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Martial, Pasquier, | - |
| dc.contributor.author | Jean-Patrick, Villeneuve | - |
| dc.date.accessioned | 2022-12-26T02:52:35Z | - |
| dc.date.available | 2022-12-26T02:52:35Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.isbn | 9781315622309 | - |
| dc.identifier.uri | https://dlib.phenikaa-uni.edu.vn/handle/PNK/6527 | - |
| dc.identifier.uri | https://directory.doabooks.org/handle/20.500.12854/63677 | - |
| dc.description | License: CC BY-NC-ND | vi |
| dc.description.abstract | Public management and marketing, marketing and Public marketing, basic marketing concept, marketing information research, marketing strategy, marketing instruments, Public communications - an introduction, communications models and strategies, communications instruments, communications control, crisis communications. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Routledge | vi |
| dc.subject | communication ethics | vi |
| dc.subject | communication models | vi |
| dc.subject | communication strategies | vi |
| dc.subject | communication theory | vi |
| dc.subject | Kinh tế Công nghiệp | vi |
| dc.subject | Kinh tế | vi |
| dc.subject | Quản lý | vi |
| dc.subject | Marketing | vi |
| dc.subject | Thương mại | vi |
| dc.title | Marketing Management and Communications in the Public Sector | vi |
| dc.type | Book | vi |
| Appears in Collections | ||
| OER - Kinh tế và Quản lý | ||
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