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Title: Developing New Products and Services
Authors: G. Lawrence, Sanders
Issue Date: 2012
Publisher: Saylor Foundation
Abstract: A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company.
Description: CC BY-NC-SA
URI: https://dlib.phenikaa-uni.edu.vn/handle/PNK/6831
ISBN: 9781453343609
Appears in CollectionsOER - Kinh tế và Quản lý
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