Development and evaluation of a gamified design thinking method for the early phase of innovation management

Abstract

Innovation management is becoming more and more important for companies and especially the early stage of the innovation process, which has some problems due the volatile environment. The following design research contribution tries to take up these problems and to solve them with the situational theoretical approach. For this purpose, a new method, which is based on design thinking, was systematically and scientifically constructed through the playful aspect of gamification. In a single case study from the automotive industry, the new method could be applied in the field through three different runs and evaluated with the participants.