Item Infomation
Title: |
Magic mirror on the wall: Cross-buying at the point of sale |
Authors: |
Carsten D., Schultz Björn, Gorlas |
Issue Date: |
2023 |
Publisher: |
Springer |
Abstract: |
Stationary retailers may introduce new technologies, such as augmented reality, to provide product information and recommendations and thus improve shopping experience. Examples of such augmented reality applications are magic mirrors that enable virtual try-on and may induce cross-buying intention. Based on an experimental scenario and the corresponding results from 301 questionnaires, we find that magic mirrors positively impact consumers’ cross-buying intention. Cross-buying behavior depends particularly on price attractiveness and the aesthetic appeal of the products. Further, men place less emphasis on price attractiveness when considering cross-buying options than women. |
Description: |
CC BY |
URI: |
https://link.springer.com/article/10.1007/s10660-023-09687-4 https://dlib.phenikaa-uni.edu.vn/handle/PNK/7900 |
Appears in Collections |
OER - Kinh tế và Quản lý |
ABSTRACTS VIEWS
69
FULLTEXT VIEWS
74
Files in This Item: