Enhancing competitiveness through technology transfer and product quality: the mediation and moderation effects of location and asset value

Abstract

The direct effects of technology transfer and innovation on the productivity and competitiveness of economies and businesses are well established. However, research is yet to establish the explanatory variables and the boundary conditions within which these relationships exist. This study examines the extent to which product quality mediates the relationship between technology transfer and competitiveness of small-scale agricultural businesses (SSABs). Moreover, the study explores the extent to which the geographical location moderates the technology transfer–business competitiveness relationship, including whether asset value moderates the product quality–competitiveness relationship. A cross-sectional survey was conducted on 400 SSAB owners and managers in the Free State and Mashonaland Central Provinces of South Africa and Zimbabwe, respectively. Of the 400 questionnaires distributed, 268 usable questionnaires (67%) were returned for analysis. The results suggest that product quality partially mediated the relationship between technology transfer and competitiveness of SSABs.