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Browsing by Author Jean-Patrick, Villeneuve

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    • Marketing Management and Communications in the Public Sector
    Authors: Martial, Pasquier,; Jean-Patrick, Villeneuve;  Advisor: -;  Co-Author: - (2018)

    Public management and marketing, marketing and Public marketing, basic marketing concept, marketing information research, marketing strategy, marketing instruments, Public communications - an introduction, communications models and strategies, communications instruments, communications control, crisis communications.