DUYỆT THEO

HỒ SƠ TÁC GIẢ

Tìm kiếm theo: Chủ đề E-commerce channel management

Duyệt theo: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Hoặc nhập chữ cái đầu tiên:  
Kết quả [1 - 1] / 1
    • E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways
    Tác giả : Jacopo, Ballerini; Dorra, Yahiaoui; Guido, Giovando;  Người hướng dẫn: -;  Đồng tác giả: - (2023)

    Since the beginning of the 2000s, online commerce has been gradually taking over and shaping the global marketplace. This has led several scholars to study the phenomenon from different angles, from consumer habits to privacy risks to related technological innovations. However, only recently has a branch of literature addressing the online channel management phenomenon from the manufacturers’ perspective emerged. This rapidly expanding literature strand remains rather fragmented, raising the need for a systematic literature review to comprehensively structure and discuss it. This study, accordingly, proposes a systematic literature review on online channel management from the manufact...