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dc.contributor.authorCornelis A. de, Kluyver-
dc.date.accessioned2023-03-15T09:19:38Z-
dc.date.available2023-03-15T09:19:38Z-
dc.date.issued2012-
dc.identifier.isbn9781453332870-
dc.identifier.urihttps://dlib.phenikaa-uni.edu.vn/handle/PNK/6832-
dc.descriptionCC BY-NC-SAvi
dc.description.abstractThe globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business.vi
dc.language.isoenvi
dc.publisherSaylor Foundationvi
dc.subjectFundamentals of Global Strategyvi
dc.titleFundamentals of Global Strategyvi
dc.typeBookvi
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