Item Infomation
Title: | Fundamentals of Global Strategy |
Authors: | Cornelis A. de, Kluyver |
Issue Date: | 2012 |
Publisher: | Saylor Foundation |
Abstract: | The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many—from pharmaceuticals to aircraft to computers—have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business. |
Description: | CC BY-NC-SA |
URI: | https://dlib.phenikaa-uni.edu.vn/handle/PNK/6832 |
ISBN: | 9781453332870 |
Appears in Collections | OER - Kinh tế và Quản lý |
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