Thông tin tài liệu
Nhan đề : |
Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic |
Tác giả : |
Thamir Hamad, Alaskar Amin K., Alsadi |
Năm xuất bản : |
2023 |
Nhà xuất bản : |
Springer |
Tóm tắt : |
Grounded in the technology-organization-environment framework, this paper investigates critical drivers of mobile commerce (m-commerce) adoption intention by SMEs in Saudi Arabia, a developing country in transition, during the COVID-19 pandemic. A quantitative approach was adopted in this study for data collection and analysis. A proposed research model was tested and validated using PLS-SEM on data collected using a structured questionnaire from a sample of 171 Saudi SMEs located in the capital city of Riyadh. The findings reveal that top management support, environmental uncertainty and perceived benefits are the critical drivers of m-commerce adoption intention. However, perceived costs do not influence firms’ intentions to adopt m-commerce. |
Mô tả: |
CC BY |
URI: |
https://link.springer.com/article/10.1186/s43093-023-00190-8 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8398 |
Bộ sưu tập |
OER - Kinh tế và Quản lý |
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